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Weddington High School TRU Club’s “33” Campaign

TRU club members created a crime scene type display showing 33 dead bodies outlined in colorful tape throughout the main hallways leading to the cafeteria. In each outline was a death certificate with the person’s fictional name and fatal health condition caused by tobacco.

WHS TRU club members, along with club advisor, Tanja Donelson, educated the student body and parents about the dangers of tobacco use during their “33” campaign on February 22nd. The number 33 is significant because every day in North Carolina 33 people die from tobacco related illness. This results in a total of 12,050 people per year in NC whose lives are prematurely shortened because of tobacco use. TRU club members created a crime scene type display showing 33 dead bodies outlined in colorful tape throughout the main hallways leading to the cafeteria. In each outline was a death certificate with the person’s fictional name and fatal health condition caused by tobacco. Two large banners were displayed to raise awareness about the number 33. TRU club members and staff throughout the school wore stickers all day that stated “Ask me about 33”. During the morning, Ciggy Butts (a six-foot cigarette butt costume) and TRU friends worked the car rider line, distributing information cards to parents about the campaign and educating them with important tobacco facts. At lunch that day, the club members also hosted an informational table and walked throughout the cafeteria with a portable quiz game about the dangers of new tobacco products. TRU stands for Tobacco Reality Unfiltered and it is a youth driven movement in North Carolina where teens educate their peers about the importance of choosing to be tobacco free. Because ninety percent of tobacco users start before the age of 18, the TRU movement strives to influence youth to never start tobacco use and for youth who use, to quit now. Next month the Club plans to conduct a “Kick Butts Campaign.” TRU efforts are funded by the NC Health and Wellness Trust Fund. Way to go WHS TRU Club!!

Written by: Kim Bayha, Tobacco Prevention Specialist
Posted: Mar 01, 2011 by Cheryl Edwards

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